Adflipr | Ecommerce Email Marketing

By Kanishak Sharma , Adflipr A flow sends the right email when the customer does something. Email marketing automation means setting up emails once and letting them go out on their own when a customer does something: signs up, leaves a cart, places an order, or stops buying. Each of these sequences is called a flow. A campaign goes to your whole list on the day you press send; a flow waits for the right person at the right moment and sends to them alone. For an online store, a handful of flows does most of the work. A welcome series turns new subscribers into first-time buyers, an abandoned cart flow brings back people who nearly bought, a post-purchase flow helps a first order turn into a second one, and a win-back flow reaches customers who have gone quiet. This guide covers how email flows work, the four every store should build first, email automation examples you can adapt, which triggers to trust, the rules that keep automated emails from annoying people, and how to set it al...