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Exit Intent Popups and Signup Forms: A Practical Guide

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By Kanishak Sharma , Adflipr An exit intent popup asks at the moment a visitor is leaving. An exit intent popup is a signup form or offer that appears when a visitor looks like they're about to leave your website. On a computer that usually means the mouse pointer heading for the browser tabs or the close button. It gives you one last chance to turn a visitor who was going to leave anyway into a subscriber. Popups have a bad reputation, and a lot of it is earned: forms that cover the page before you've read a word, close buttons you can't find, offers that have nothing to do with the page. Done well, they're one of the simplest ways to grow an email list. This guide covers how exit intent works on desktop and mobile, which popup format to use, when a popup should appear, how to design a signup form people actually fill in, what Google says about popups and SEO, and how to measure the result. This guide is published by Adflipr, a marketing automation platform for on...
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Web Push Notifications for Websites: A Practical Guide

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By Kanishak Sharma , Adflipr Web push reaches visitors through their browser, no email or app needed. Web push notifications, also called browser push notifications or push notifications for websites, are short, clickable messages a website sends to a visitor's browser, which show up on their screen even when your site isn't open. The visitor opts in with one click on a browser prompt, and you don't need their email address, their phone number or an app. That's what makes web push useful: it reaches the people who browse your site but never fill in a form. It also makes web push easy to get wrong. Browsers control the permission prompt, they punish sites that ask too early, and once a visitor clicks "Block" you can't ask again. This guide covers how web push works, which browsers support it, when to ask for permission, what to send, and the mistakes that get notifications blocked. This guide is published by Adflipr, a marketing automation platform tha...
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Hard vs Soft Bounces: Email Suppression Lists Explained

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By Kanishak Sharma , Adflipr A suppression list keeps bad addresses out of every send. An email suppression list is the list of addresses your email software will never send marketing email to again: addresses that hard bounced, people who unsubscribed and people who marked your email as spam. Before every send, the software checks each recipient against it and skips anyone on it. Hard bounces (addresses that don't exist) go on the list straight away. Soft bounces (temporary problems like a full mailbox) are retried first and only suppressed if they keep failing. It sounds like housekeeping, but it decides how mailbox providers see you. Gmail, Yahoo and Outlook all tell senders to stop mailing invalid addresses and people who don't want the email, and they judge your domain by how often you get it wrong. A clean suppression list is one of the few deliverability habits that's almost entirely automatic once it's set up. This guide is published by Adflipr, a marketing...
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